Archive for the 'Measurement' Category
• September 19, 2009 •
5 Comments
Posted in Advertising 3.0, Advertising Technology, Cross-channel, Future Projections, International, Masters Discussions, Measurement, Mobile, Outdoor / Out-of-home, Privacy Control, RFID (Radio Frequency Identification), Technology Infrastructure, TV / Web TV / IPTV, Web 3.0
Tags: biometric data, digital advertising, digital marketing, Google, IBM, india, IPTV, location based advertising, Microsoft, online marketing, RFID (Radio Frequency Identification)
• May 22, 2009 •
6 Comments
Posted in Brand Building, Creativity, Cross-channel, Masters Discussions, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV
Tags: Click-thru, CTR, display advertising, Dwell Time, Online Audience Measurement, online measurement
• April 16, 2009 •
4 Comments
Posted in Advertising Technology, Future Projections, Measurement, Privacy Control, RFID (Radio Frequency Identification), Technology Infrastructure
Tags: antichips, mediapost, OysterCard, RFID (Radio Frequency Identification), RGA, Richard Ting, spychips, Tesco, twitter, wal-mart
• April 2, 2009 •
2 Comments
Posted in Advertising Technology, Brand Building, Creativity, Cross-channel, Direct Response, Measurement, Mobile
Tags: digital advertising, digital marketing, display ads, display advertising, local advertising, mobile advertising, search marketing, small medium enterprise, SME, social websites, twitter
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