Archive for the 'Masters Discussions' Category
• September 19, 2009 •
3 Comments
Posted in Advertising 3.0, Advertising Technology, Cross-channel, Future Projections, International, Masters Discussions, Measurement, Mobile, Outdoor / Out-of-home, Privacy Control, RFID (Radio Frequency Identification), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0
Tags: biometric data, digital advertising, digital marketing, Google, IBM, india, IPTV, location based advertising, Microsoft, online marketing, RFID (Radio Frequency Identification)
• May 22, 2009 •
6 Comments
Posted in Brand Building, Creativity, Cross-channel, Masters Discussions, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV
Tags: Click-thru, CTR, display advertising, Dwell Time, Online Audience Measurement, online measurement
• February 4, 2008 •
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Posted in Advertising Technology, Brand Building, Masters Discussions, Measurement
Tags: analysis, brand recall, clicks, conversions, digital advertising, metrics, response, ROI
• January 31, 2008 •
1 Comment
Posted in Advertising Technology, Masters Discussions, Privacy Control, Technology Infrastructure
Tags: Amazon, aol, CompuServe, cookies, digital advertising, dot-com boom, doubleclick, ethics, Eyeblaster, flash, Google, IAB, NCSA Mosaic, Netscape Navigator, online advertising history, Overture, PPC, Prodigy, rich media advertising
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