Archive for the 'Outdoor / Out-of-home' Category
• September 19, 2009 •
3 Comments
Posted in Advertising 3.0, Advertising Technology, Cross-channel, Future Projections, International, Masters Discussions, Measurement, Mobile, Outdoor / Out-of-home, Privacy Control, RFID (Radio Frequency Identification), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0
Tags: biometric data, digital advertising, digital marketing, Google, IBM, india, IPTV, location based advertising, Microsoft, online marketing, RFID (Radio Frequency Identification)
• May 22, 2009 •
6 Comments
Posted in Brand Building, Creativity, Cross-channel, Masters Discussions, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV
Tags: Click-thru, CTR, display advertising, Dwell Time, Online Audience Measurement, online measurement
• May 2, 2009 •
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Posted in Advertising 3.0, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, Privacy Control, RFID (Radio Frequency Identification), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0
Tags: Future Projections, Google, human implanted microchips, Microsoft, RFID (Radio Frequency Identification), VeriChip
• March 26, 2009 •
7 Comments
Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency Identification), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0
Tags: Branding, digital advertising, Eric Clemons, internet, Internet TV, online advertising, TechCrunch, trans-media storytelling, Wharton
• January 26, 2009 •
2 Comments
Posted in Brand Building, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV
Tags: Eyeblaster, Facebook, kili dance, T-Mobile, YouTube
• January 14, 2009 •
3 Comments
Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV
Tags: ACM, Advertising Campaign Manager, Cross-channel, digital advertising, digital strategy, Eyeblaster, Kuala Lumpur, Malaysia, online marketing, online measurement, Petronas Towers, skybridge
• October 13, 2008 •
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Posted in Advertising Technology, Brand Building, Cross-channel, Future Projections, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV
Tags: Advertising Technology, Cross-channel, Dean Donaldson, digital advertising, Digital Outdoor, Digital video, Eyeblaster, widget ads
• October 10, 2008 •
3 Comments
Posted in Advertising 3.0, Advertising Technology, Brand Building, Outdoor / Out-of-home
Tags: digital advertising, digital billboards, Digital displays, Digital Outdoor, New York, NYC, Outdoor / Out-of-home, Time Square
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