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An ethical exploration into the future of digital advertising
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Eyeblaster CreativeZone
- Start Trek November 18, 2009Paramount,Star Trek,Expandable Banner,Feref UK
- Video Playing with Success November 18, 2009Is there one trick that is likely to boost your campaign’s performance? Yes there is—video! The recently published Analytics Bulletin by Eyeblaster Research clearly shows that video boosts the performance of ads, compared to creatives without video. Particularly, for In-Banner and Floating ads, video doubles Dwell Time and significantly increases Dwell Rate. […]
- O2 Joggler: Behind the Scenes November 16, 2009The O2 Joggler campaign by Agency Republic (creative) and Zed Media was recently nominated for an Eyeblaster Award. This post is part of a series of interviews with nominees for a behind-the-scenes look at some of the best campaigns from 2009. Thanks to Creative Director Anders Gustavsson from Agency Republic (left) for sharing his insights on [...]
Trip-It
- Dean Donaldson is now connected to Ciprian Morar November 16, 2009
- Dean Donaldson is returning from a trip to Oslo, Norway. November 13, 2009
- Dean Donaldson is about to leave on a trip to Oslo, Norway for 5 days. November 6, 2009
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