Press Contributions

• June 04: The Revolution Masterclass on email content
  • August 2004: EA Games uses AdMonkey to build desktop Catwoman
• October 04: Warhammer 40,000: Dawn of War’s online video-streaming ads raising eyebrows
  • January 05: Lawton separates rich-media apps as part of broadband push
• April 2005: The Revolution masterclass on rich media in advertising
  • May 05: Celebrity Love Island online campaign to generate hypothetical offspring of contestants
  • June 05: ITV in major ad push for new reality show
• August 05: Broadband: High-speed shift
• November 05: Moving On Up: Appointment at Eyeblaster UK
  • December 06: MSN and Eyeblaster team up to track banner ad movements
• February 07: Who needs ad formats that won’t engage users?
• June 07: The IAB Video Marketing Handbook
• November 07: iMedia UK: Measuring how we measure
• December 07: IAB member’s perspectives on video advertising
• March 08: The IAB online marketing guide
• June 08: iMedia UK: Google sees AdSense at last
  • July 08: IAB UK: InSkin Media claim IAB’s second Digital Innovators award
  • July 08: ClickZ: Brands Embrace Online Video, But Play It Safe
• August 08: iMedia UK: For consumers’ sake, let’s drop-kick the click
  • August 08: Mad UK: High Definition advertising arrives online
  • August 08: IAB UK: Why the world stopped clicking: adjusting to the new push marketing imperative
• September 08: iMedia UK: The creative zone: what’s new in online display?
  • September 08: iMedia US: Spend quality time with your target audience
  • September 08: DM News: Eyeblaster releases cross-channel analytics tool
  • September 08: Mobile Marketer: Eyeblaster helps brands, agencies track consumer behavior
  • September 08: Marketing Vox: Banner Ads Influence Search Conversions; Eyeblaster Tries to Prove It
  • September 08: Biz Report: Eyeblaster takes marketers beyond the last click
  • October 08: Biz Report: iPerceptions: Current ad formats ineffective
  • October 08: Brand Republic: Brand Building: Creaccountability *(Terrible word. Sorry, we don’t expect it to catch on)
  • October 08: Media in Canada: Channel Connect helps chart the online eyeball path
  • November 08: Media Watch Denmark: 4 veje til bedre online markedsføring or in English; 4 ways to improve online marketing
• December 08: iMedia UK: Channel Nike football, Emirates, HP: under the skin of the latest top creative
• December 08: IAB UK: I see, therefore I search
• January 09: San Francisco Chronicle: Obama the messiah of Madison Avenue
• February 09: iMedia UK: How digital married Obama with Pepsi
• February 09: iMedia US: The lingering value in display ads
• February 09: NMA Mobile: Third-party ad serving
• February 09: iMedia US: The display ad opportunities you’re overlooking
  • March 09: Emerce Holland: Interactieve banners verleiden de consument or in English; Interactive banners tempt consumers
  • April 09: Mediapost: Intel Live-Chat Banner Ads Engage End Users
• April 09: iMedia UK: The creative zone: five great new campaigns assessed
• April 09: Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
  • April 09: IAB UK Video Handbook: Targeting online video advertising
  • May 09: Variety Technology: Measuring success in new media
• May 09: WTPWNBC: Implantable Brain Chips and the Future of Social Communication
  • May 09: Variety: Measuring success in new media
  • May 09: @bmorrissey: Are designers to blame for bad Web ads?
  • May 09: Deep Media: Ad Sense? Googlenomics and the Tyranny of Click-Through
  • May 09: In Defense of Banners
  • June 09: ClickZ: Advertising’s Digital Divide
  • June 09: DM News: Study says cross-channel and digital are key, but integration and measurement lag behind
  • June 09: AdWeek: Digital Channels Blur the Line
  • June 09: BrandWeek: Digital Channels Blur the Line
  • June 09: DM News: Engagement metrics evolve beyond CTR along with Web display ad technologies
• June 09: iMedia: Warning: Cannes can make your head hurt
  • July 09: DMExco: This IS the year for mobile advertising!
  • July 09: MediaPost: Something to Dwell On
    • July 09: Forbes: Marketers Revisit Instant-Messenger Ads
    • July 09: UTalkMarketing: Marketers still see value in Instant Messenger ads
    • July 09: PRWeb: New Research Shows Consumers Intentionally Engage with Online Ads
    • July 09: BluHalo: Consumers ’spend longest looking at rich media ads’
    • July 09: Revolution Magazine: Video ads maximise dwell time: study
    • July 09: Brand Republic: Video ads maximise dwell time: study
• July 09: iMediaConnection: How to stop worrying and love integrated
  • August 09: MediaPost: ‘Harry Potter’ Pushes Creative Boundaries; Localizes
• September 09: iMediaConnection: Hot global creative unleashed: BMW, Pringles and Nissan
  • October 09: Campaign India: Microsoft’s Rich Media Rocks: Opportunities in rich media
• November 09: Eye for Image: Why quality content isn’t free
• November 09: AdWeek: Time to Rethink Media Measurement