About Me

Scuba-diving Brit and world-renowned digital conspirator, Dean Donaldson is the Director of Digital Experience and responsible for Eyeblaster’s global evangelism. He is best known for utilizing the true potential of advertising technology.

With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers. He is a recognized expert at navigating through the maze of emerging media, telling stories about how digital has shifted consumer behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive screens and onto IPTV and ePaper. Looking closely at the permeation of all advertising channels, Dean is focused on how digital is creeping across the media landscape from fixed digital billboards in New York City’s Time Square to as far east as floating eSignage on Shanghai’s Huangpu River – yet remains composed on the concerns surrounding user profiling.

Dean has published multiple articles and frequently serves as an industry source for leading business and advertising trade publications including AdAge, Adweek, Forbes, Wall Street Journal, San Francisco Chronicle, OMMA Magazine, Media Post, ClickZ, iMedia and Revolution among others. He also serves on the video, measurement and mobile councils at the IAB, speaks frequently with brand advertisers across the globe about new ways to measure and integrate offline and online channels and has delivered presentations at over 100 industry events across more than 35 countries from the Americas through out Europe to across Asia. Recent speaking engagements include iMedia, OMMA, AdTech, IAB, JDPA, ClickZ, dmexco, SIME as well as MSN Roadshows and Eyeblaster’s Digital Experience Days.

Dean is also currently pursuing a Masters in Creative Media Practice with Bournemouth University, looking at the future of digital advertising to ensure commercialisation of content across a fragmented range of viewing devices through addressable advertising. He is an active vocalist on moral obligations and privacy concerns in light of tracking via technology.

When he’s not living out of a suitcase, Dean ‘sometimes’ resides on the English coast of Sussex.

• See my contributions to the Press
• Hear what others have to say about me
• Find a list of my speaking engagements
• See my interviews or discussions
  • or just get back to the blog…

Active Participation

• IAB’s Video Council: Defining online video guidelines and the future of interactive video advertising
• IAB’s Research Council: Defining online metrics for engagement and effectiveness methodology
• IAB’s Mobile Council: Defining mobile advertsing guidelines and implementation

Further Information

• A copy of my resume is available here

Connect with me on any of the following social networks: