Nothing to Hide?

An ethical exploration into the future of digital advertising
 
 

Archive for June, 2009

Warning: Cannes can make your head hurt

• June 26, 2009 • Leave a Comment

Posted in Creativity, Cross-channel, Future Projections
Tags: Cannes, Cannes Lions, Microsoft, Steve Ballmer


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      Is there one trick that is likely to boost your campaign’s performance? Yes there is—video! The recently published Analytics Bulletin by Eyeblaster Research clearly shows that video boosts the performance of ads, compared to creatives without video. Particularly, for In-Banner and Floating ads, video doubles Dwell Time and significantly increases Dwell Rate. […]

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