Nothing to Hide?

An ethical exploration into the future of digital advertising
 
 

Archive for March, 2009

Why Internet advertising will not fail

• March 26, 2009 • 7 Comments

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency Identification), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0
Tags: Branding, digital advertising, Eric Clemons, internet, Internet TV, online advertising, TechCrunch, trans-media storytelling, Wharton


Addressing privacy fears

• March 5, 2009 • Leave a Comment

Posted in Advertising Technology, Measurement, Privacy Control, Technology Infrastructure
Tags: behavioural targeting, online, phorm, privacy


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    • Modern Warfare 2 HD November 12, 2009
      Modern Warfare 2 has broken UK sales records on its first day of release. Robert Kotick, CEO of Activision, described it as 'one of the largest entertainment launches of any media of all time.'Activision,COD: Modern Warfare 2,Polite Banner,Five by Five Digital UK
    • AdWeek: Rethink Measurement November 12, 2009
      We’re pleased to bring you an excerpt of a recent article written by Dean Donaldson, Director of Digital Experience at Eyeblaster, originally published in AdWeek. Dean challenges the industry to adopt measurement standards that are more in line with consumer behavior rather than rely on ‘traditional CTR’. The full article can be found at Ad […]
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      Smart Versioning enabled the creative agency to quickly build a shell for multiple ads and for the advertiser to easily update details of flight specials including departure point, desitnation and price.EMIRATES,Business Class Cabin,Polite Banner,Chemistry UK

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