A big thanks to readers of Streaming Media who chose Eyeblaster as the top Video Advertising Management Platform. Over 5,000 votes were cast in 22 different categories for the top performing vendors.
Is there one trick that is likely to boost your campaign’s performance? Yes there is—video! The recently published Analytics Bulletin by Eyeblaster Research clearly shows that video boosts the performance of ads, compared to creatives without video. Particularly, for In-Banner and Floating ads, video doubles Dwell Time and significantly increases Dwell Rate. […]
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