Nothing to Hide?

An ethical exploration into the future of digital advertising
 
 

Archive for July, 2008

A Phorm in your side or a Phorm in a tea cup?

• July 30, 2008 • 31 Comments

Posted in Advertising Technology, Privacy Control, Web 3.0
Tags: Advertising 3.0, advertising privacy, behavioural advertising, behavioural targeting, isp, phorm, Privacy Control, Web 3.0


Asian publishers deliver impact

• July 29, 2008 • 1 Comment

Posted in Advertising Technology, Measurement
Tags: APAC, brand engagement, Branding, Click-thru, rich media, rich media advertising


How do digital designers market themselves?

• July 28, 2008 • 1 Comment

Posted in Advertising Technology, Measurement
Tags: digital advertising, digital creativity, digtial design, online advertising


For consumers sake, let’s drop-kick the click

• July 21, 2008 • Leave a Comment

Posted in Advertising Technology, Measurement
Tags: Google, conversions, Eyeblaster, Click-thru, rich media, Cross-channel, clicks, consumer life cycle


Mobile Office

• July 20, 2008 • Leave a Comment

Posted in Mobile, Technology Infrastructure
Tags: mobile office, New York


American iPhone and the great coffee convergence

• July 18, 2008 • Leave a Comment

Posted in Mobile, Web 3.0
Tags: Apple, convergence, Cross-channel, iPhone, mesh, mobileme, Starbucks, Web 3.0


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      Is there one trick that is likely to boost your campaign’s performance? Yes there is—video! The recently published Analytics Bulletin by Eyeblaster Research clearly shows that video boosts the performance of ads, compared to creatives without video. Particularly, for In-Banner and Floating ads, video doubles Dwell Time and significantly increases Dwell Rate. […]

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