2008 February « Nothing to Hide?

Archive for February, 2008

Internet connection speeds are just ‘sh*%’

• February 29, 2008 • Leave a Comment

Posted in Future Projections, Technology Infrastructure
Tags: connection speed, connectivity, IBM, movie downloads, sewers

The wrong trousers: Clicks no longer fit for purpose

• February 28, 2008 • Leave a Comment

Posted in Advertising Technology, Masters Discussions, Measurement
Tags: ad measurement, clicks, Eyeblaster, interaction rates, Microsoft

Head in the clouds or far from hot ‘AIR’?

• February 25, 2008 • Leave a Comment

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, TV / Web TV / IPTV, Web 3.0
Tags: Adobe, Adobe Integrated Runtime, advertising privacy, Air, convergence, Cross-channel, digital advertising, push pull advertising, Web 3.0

Has digital advertising reached a plateau?

• February 4, 2008 • Leave a Comment

Posted in Advertising Technology, Brand Building, Masters Discussions, Measurement
Tags: analysis, brand recall, clicks, conversions, digital advertising, metrics, response, ROI

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