Nothing to Hide?

An ethical exploration into the future of digital advertising
 
 

Archive for February, 2008

Internet connection speeds are just ‘sh*%’

• February 29, 2008 • Leave a Comment

Posted in Future Projections, Technology Infrastructure
Tags: connection speed, connectivity, IBM, movie downloads, sewers


The wrong trousers: Clicks no longer fit for purpose

• February 28, 2008 • Leave a Comment

Posted in Advertising Technology, Masters Discussions, Measurement
Tags: ad measurement, clicks, Eyeblaster, interaction rates, Microsoft


Head in the clouds or far from hot ‘AIR’?

• February 25, 2008 • Leave a Comment

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, TV / Web TV / IPTV, Web 3.0
Tags: Web 3.0, digital advertising, convergence, Cross-channel, Adobe, Air, Adobe Integrated Runtime, advertising privacy, push pull advertising


Has digital advertising reached a plateau?

• February 4, 2008 • Leave a Comment

Posted in Advertising Technology, Brand Building, Masters Discussions, Measurement
Tags: analysis, brand recall, clicks, conversions, digital advertising, metrics, response, ROI


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    • Modern Warfare 2 HD November 12, 2009
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    • AdWeek: Rethink Measurement November 12, 2009
      We’re pleased to bring you an excerpt of a recent article written by Dean Donaldson, Director of Digital Experience at Eyeblaster, originally published in AdWeek. Dean challenges the industry to adopt measurement standards that are more in line with consumer behavior rather than rely on ‘traditional CTR’. The full article can be found at Ad […]
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