
Posted in Advertising Technology, Masters Discussions, Privacy Control, Technology Infrastructure
Tags: Amazon, aol, CompuServe, cookies, digital advertising, dot-com boom, doubleclick, ethics, Eyeblaster, flash, Google, IAB, NCSA Mosaic, Netscape Navigator, online advertising history, Overture, PPC, Prodigy, rich media advertising
Posted in Advertising Technology
Tags: advertising effectiveness, analysis, brand recall, clicks, conversions, digital advertising, metrics, response, ROI
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