Nothing to Hide?

Eyeblaster recently spoke with Felix Middleton, Operations Director at Feref about their cutting-edge creative using a webcam-in-banner to raise the bar of user engagement for the New Moon campaign featured as the Spotlight Campaign in The Blast. What was the client brief for the New Moon campaign? - Create a high level of excitement. - Drive box-office admi […]

Editor’s Note: This article by Dean Donaldson, Director of Digital Experience at Eyeblaster, originally appeared in AdvertisingAge. The recent surge of research around creative variables like ad shape, format and video puts online creative into the hot seat, and size, it seems, doesn’t necessarily matter. We’ve been groomed to judge online […]

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