Nothing to Hide?

An ethical exploration into the future of digital advertising
 
 

Archive for October 10th, 2007

Predicting the death of the PreRoll

• October 10, 2007 • 2 Comments

Posted in Advertising Technology, TV / Web TV / IPTV
Tags: Click-thru, Digital video, Eyeblaster, Google, Hot-Spot, InStream, InStream advertising, overlay, PreRoll, TV


Losing your right to a Second Life

• October 10, 2007 • Leave a Comment

Posted in Privacy Control
Tags: Big Brother, biometric data, covergence, Data Protection, Facebook, finger printing, Homeland Security, IBM, Michael Chertoff, persona, privacy, Second Life, Social sites, Web 3.0


Online Health: This may just raise your blood pressure

• October 10, 2007 • Leave a Comment

Posted in Future Projections, Privacy Control, RFID (Radio Frequency Identification)
Tags: BUPA, digital billboards, Google, HealthVault, McDonalds, Microsoft, Online Health Records, RFID (Radio Frequency Identification), Starbucks, USB, VeriChip, VeriFone, VeriMed


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      We’re pleased to bring you an excerpt of a recent article written by Dean Donaldson, Director of Digital Experience at Eyeblaster, originally published in AdWeek. Dean challenges the industry to adopt measurement standards that are more in line with consumer behavior rather than rely on ‘traditional CTR’. The full article can be found at Ad […]
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