Comments on: Careful – this proposed Blueprint could leave us red-faced and out in the cold http://deandonaldson.wordpress.com/2007/08/28/careful-%e2%80%93-this-proposed-blueprint-could-leave-us-red-faced-and-out-in-the-cold/ An ethical exploration into the future of digital advertising Fri, 06 Nov 2009 16:25:40 +0000 http://wordpress.com/ hourly 1 By: mark http://deandonaldson.wordpress.com/2007/08/28/careful-%e2%80%93-this-proposed-blueprint-could-leave-us-red-faced-and-out-in-the-cold/#comment-145 mark Tue, 20 Nov 2007 03:53:09 +0000 http://deandonaldson.wordpress.com/2007/08/28/careful-%e2%80%93-this-proposed-blueprint-could-leave-us-red-faced-and-out-in-the-cold/#comment-145 I just can't for the life of me think how this could work. Surely it would have to be opt-in, and to get a critical mass there would need to be some incentive (people are wising up to the fact that their personal data has some value these days). Who's going to offer the incentive, and what will they get in return? I don't mind the idea of giving up a little bit of information if I want more relevant content or offers, on a case by case basis, but if I end up with an "e-dentity" footprint I won't be happy. I just can’t for the life of me think how this could work. Surely it would have to be opt-in, and to get a critical mass there would need to be some incentive (people are wising up to the fact that their personal data has some value these days). Who’s going to offer the incentive, and what will they get in return?

I don’t mind the idea of giving up a little bit of information if I want more relevant content or offers, on a case by case basis, but if I end up with an “e-dentity” footprint I won’t be happy.

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