Nothing to Hide?

An ethical exploration into the future of digital advertising
 
 

Archive for August, 2007

Careful – this proposed Blueprint could leave us red-faced and out in the cold

• August 28, 2007 • 1 Comment

Posted in Measurement, Privacy Control
Tags: advertising, Australia, Hitler, holocaust, media intelligence, Online Audience Measurement, personal identifiers, privacy


Facebook to offer ‘Snoop-and-Serve’ advertising

• August 23, 2007 • 3 Comments

Posted in Advertising Technology, Privacy Control
Tags: advertising, Big Brother, Data Protection Act, Facebook, Mark Zuckerberg, orwellian, people tracking, personal identifictaion, privacy, snoop-and-serve, user profiling


MeMedia is anything but MeFriendly…

• August 9, 2007 • Leave a Comment

Posted in Advertising Technology, Privacy Control
Tags: Behavioral Targeting, MeMedia, Multimodal, privacy


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      We’re pleased to bring you an excerpt of a recent article written by Dean Donaldson, Director of Digital Experience at Eyeblaster, originally published in AdWeek. Dean challenges the industry to adopt measurement standards that are more in line with consumer behavior rather than rely on ‘traditional CTR’. The full article can be found at Ad […]
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